1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.
a key image of both themselves presented on both their websites and instagram pages
2) How does Marcus Rashford's website and social media promote his brand?
he promotes his brand by showcasing his achievements and engaging wit his fans which enhances his image.
3) How does Kim Kardashian's website and social media promote her brand?
she highlights her lifestyle, beauty products and fashion collabs which creates a strong personal brand to her audience.
4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?
He shares his experiences which fosters empathy and strengthens his positive brand identity.
5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)?
she features collaborations and endorsements which effectively drives interest to her audience to her products
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