Denotations and conotations

 Advert 1





in this photo i can see the logo which has blue in it which symbolises , cleanliness and purity and life, just like water itself. it also represents trust and reliability . the advert builds on the slogan "dig toilets not graves" this quote prioritises health and sanitation over conflict and death. Also its about valuing life and health over war .Overall this suggest that commitment to cleanliness , health and life. no beating around the bush.

advert 2



in this advert the director wants us to experience simplicity and liberty;no sugar coating it . it suggest a disaster for simpler and freer life,no frills just facts.
Futhermore its about appriciating the basics,nothing fancy,just real living




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