demographics and psychographics-
1) Media companies use age,gender,income,interests and location. They would also use education,occupation,family status and ethnicity to create a comprehensive profile.
2)Audience profiling provides deeper insights like behaviour,lifestyle and interests not just age or location.Its more personalised.
3)I'm an explorer , this groups about people who love adventures and trying new things, it could also involve people who love thrilling experiences like me.
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