1)I think the reason Facebook brought Instagram is because they saw its potential and Instagram was growing rapidly and had a highly engaged user base.Also it was a perfect fit for Facebook's mobile strategy.
2)It allows them to control the entire process ,from production to distribution,controls every wood from first to last and the ability to provide a more consistent product.
3) They acquire or merge with companies that operate in the same space,expanding their reach and diversifying their content.
4) A subsidiary is like a company that's controlled by another company,known as the parent company.
5) Disney: They're masters of synergy, using their movies to fuel merchandise,theme parks and spin-offs.
Warner Bros: They've leverages the Harry Potter brand across books,movies,merchandise and even a theme park
Universal: They've used synergy with the Jurassic park brand creating movies,games,merchandise,and theme parks.
6) 10 companies that are part of the Disney media empire--Walt Disney studios,Pixar,marvel studios,Lucas film,20th century studios,ESPN,Hulu,National geographic,ABC television network.
7) It allowed Disney to enhance content library,gain control of valuable franchise and bolster its streaming service.It expanded universe,increased marketing share,strengthened streaming.
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