1) The preferred reading of a media text is the meanings that the producer intends to communicate with the consumer. The idea that producers can position.
2) An oppositional reading of a media text is when someone interprets it in a way that challenges or goes against the intended meaning or dominant ideology.
3)the harry brown trailer positions the audience to perceive the teenage characters as threats,emphasising societal issues like youth crime and gang violence.
4)young people might see the trailer differently,relating to the teenagers struggles or feeling the portrayal is one sided or stereotypical.
5) the advert clearly presents the big mac as a sandwich appealing to those who enjoy familiar and comforting food.some viewers might appreciated the humour in the disguise ,but still recognise it as a big mac.Others may see this as deceptive marketing ,disguising a fast food burger as a wholesome sandwich.
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