music video - introduction

 1) What are the key conventions of music video?

Music videos would often have a blend of performance with the artist singing or playing an instrument with narrative scenes or abstract visuals that reflect on the theme.

2) What is intertextuality?

intertexuality is when a piece of media references another.

3) When did music videos first become a major part of the music industry?

music videos really took off in the 1980s with the launch of MTV in 1981 which made them a huge part of the music culture.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

Mtv launched in 1981 and they were important because it revolutionized how music was consumed and promoted

5) How are music videos distributed and watched in the digital age?

these days music videos are consumed and distributed through digital platforms.