Summer project task

 innocent---

1)the unique selling point of innocent is their commitment to only using only natural and ethically sourced ingredients in their products.

2)The advert looks like it could be aimed to adults and young adults and people who like healthy drinks and into healthy lifestyles/exercise.

3)They often showcase a focus on natural and ethically sourced ingredients,emphasizing a wholesome image to their adverts.

4)The camera work in innocent adverts often include close up shots of the natural ingredients  and engaging visuals

Lucozade--

1)The unique selling point of lucozade is its energy boosting properties which are designed to provide a quick and effective source of energy.

2)The advert is aimed at adults and young adults since its an energy drink they obviously wouldn't be targeting to kids.

3)The camera work in lucozade advert features dynamic shots that emphasize energy and vitality.

4)in the lucozade adverts you can spot representations that focus on energy and dynamic lifestyle like the visulas showcase people engaging in active activities highlighting the theme of the product which is to boost energy.

1) What brand of health drink are you going to use? ocean spray

2) New slogan for the health drink (MUST be original - cannot be existing slogan): .

3) Main character(s) that will appear in your adverts: a relative or a friend

4) Narrative: What will happen in your first advert? story--- someone who is feeling unwell and only needed cranberry juice.

5) Narrative: What will happen in your second advert? 

she will feel alot better and energized again following the storyline.

6) Where will you film your adverts? You need a different location for each advert.

park or a pace which matches the theme of the story

7) Who will be in your adverts? 

relatives/friends.

8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music you can use existing music tracks.

music which is trending and mainstream so it can appeal to a wider audience

9) How will your adverts appeal to your 15-30 year old target audience? 

trendy music and locations.

10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service. 

youtube as alot of 15-30 year olds use it and would allow me to show and present my advert.

statement of intent----

I plan to make a 40-50 second ad with someone feeling unwell and out of energy but tries the drink which is from innocent and they feel much better after having it for example more energy. The beginning of the advert will feature a character who is feeling poorly and get energized within a sip of the drink which will emphasise the importance of the drink and how good it works ,it will be used to show the audience the benefits of the drink and how it works if your feeling poorly or unenergized. I plan to feature a teenager which is struggling during her exams and within a sip feels much better and we will get an insight of the drinks benefits and will edit it on.my character will be a friend. after the sip i will use an extreme close up to show the viewer how energized they become. The costume will be uniform as it will be set in a school.I will use non-diegetic sound when she sips the drink to show a difference and i will use diegetic sound when she is using headphones pre-exam.The specific target audience will be young adults and adults which will appeal to the target audience.