I plan to meet the brief by making a 40-60 second advert with a 15 year old Somali girl who is doing her GCSEs and getting ready for it by studying at home, this could appeal to the younger adults who are doing their studies feeling unwell and out of energy but tries the drink which is from Innocent and they will feel much better after having it and gain more energy.
The beginning of the advert one will feature 15 year old Somali girl who is feeling poorly and get energised within a sip of the drink which will emphasise the importance of the drink and how good it works ,it will be used to show the audience the benefits of the drink and how it works if your feeling poorly or un-energised. I plan to feature a teenager which is struggling and revising for her exams and within a sip feels much better and we will get an insight of the drinks benefits. After the sip I will use an extreme close up to show the viewer how energised they become. The costume will be casual clothes as it will be set in a study area .I will use non-diegetic sound when she sips the drink to show a difference and I will use diegetic sound when she is using headphones pre-exam .The specific target audience will be 15-30 year old girls who are also in exam season which will make them engage as the protagonist is also getting ready for exams.
My second advert will involve a 15 year old Somali girl in Tesco who will be picking between an unhealthy and healthy drink which will subvert stereotypes as teenagers today normally go for the unhealthy option and the final seconds will have the slogan –('drink healthy be healthy') .I will also add a pack-shot of the product with the products slogan .There will also be a establishing shot of the setting which will set the scene as there are healthy and unhealthy options in Tesco .Then there will be an extreme close up of the drink .I plan to add Todorov's narrative theory during the advert. I plan to to add a background sound which will fit the overall mood of the advert and will engage the audience There will also be a clip of the drink with a setting behind that matches it.
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